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Looking back five years of good harvest years, Gold Prospect
Publisher:schzjt   Source:Original   Date:2011-01-19   Clicks: 

Chinese liquor through a five-year development process, and effectively to the central government's "capital growth, adjusting structure, promoting change and improve people" fell on 12-character principle a reality. Over the past five years, the Chinese wine industry insist on adjustment and development, innovation in promoting transformation in brand building, structural adjustment, technological innovation, has made significant progress and improvement; the next five years, the development trend of China's wine industry How? Liquor business will be solid and steady pace for how the "second Five Year Plan" vision?


 
"Eleventh Five-Year": Harvest Years


From 2006 to 2010, China suffered a liquor increased production costs, tax reform, natural disasters, financial crises and large-scale siege, and many other foreign brands pressure, but did not stop the pace of China's wine industry as a whole for the better. "Eleventh Five-Year" period, China has basically completed the wine industry, "China's wine industry," Eleventh Five-Year Plan "points" in the goals newspaper article from Chinese wine.


Liquor, beer, wine, rice wine, alcohol and other industries to achieve a substantial increase in industrial output. As of the end of 2009, wine industry, above-scale enterprises 2707, industrial output value of 425 billion yuan.


Rapid scientific and technological innovation in China wine, large wine producers rely on their powerful economic strength and scientific strength, in-depth scientific and technical research, quality control from the brewing techniques to study a comprehensive system to promote the wine industry, the quality of products improved. "Eleventh Five-Year" period, state-level enterprise technical centers to 11. Wine industry to actively work to implement the national energy conservation program, eliminate backward production capacity, through technological innovation, developing new equipment, new technology and so on, in the wine industry to promote clean production and recycling economic model. At the same time, more attention to food safety, promote healthy, responsible drinking, and in people's lives and property are important in the Chinese wine Zhuanzhai the China News catastrophe liquor, wine enterprises to actively donated money and materials, to fulfill their social responsibilities.


 
"Twelve Five": five gold


At present, the wine is relatively open and competitive, large-scale influx of foreign capital, China's wine industry will face a strong wine culture of foreign infiltration, increased imports, consumption concept, the many structural changes that produce the pressure, with the wine industry capacity rapidly expanding wine industry, the escalation of competitive situation.


The next five years, will be China's wine industry continues to keep fit, into the brilliant critical period, "China's wine industry," second Five-Year "Plan" established a "scientific outlook on development as guidance, in accordance with the capital growth, expand domestic demand, the general requirements of structural adjustment, to achieve innovative wine industry, "the overall goal. Objectives and requirements to create high-quality wine business, green, safe new wine industry, to enhance anti-risk ability to achieve profitability and the development of a double harvest, charged with promoting the harmonious and healthy development of the wine industry's responsibility. Vigorously implement the brand strategy, strive to cultivate and the world famous Chinese brand, create a group with independent intellectual property rights, with international influence of the national brands, to the international market. China's wine industry will actively respond to a low carbon economy as soon as possible into the low-carbon model to further enhance the industrial concentration and the competitiveness of enterprises. Wine industry professionals will be more complete team building, through the implementation of human resources strategy, a large number of high-quality internationally competitive wine industry professional and technical personnel as the backbone.


Will finish in the "Eleventh Five-Year", the wine industry reaped fruitful results, these results for our smooth entry into the "second five" to do a solid groundwork. Into the "second five," the Chinese wine industry will be even more impressive performance for the national construction and full access to well-off society to contribute.
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