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Through these five years, accompanied by brilliant all the way
Publisher:schzjt   Source:Original   Date:2011-01-19   Clicks: 

November 3, China Alcoholic Drinks Industry Association's national wine industry, "second Five-Year" plan approval will be held in Beijing, the Ministry of Finance, the Ministry of Industry, Commerce and other relevant ministries, the China Alcoholic Drinks Industry Association, China Food Fermentation Research Institute and other research institutes, enterprises, trade media attended the meeting. The meeting initiated the development of China Alcoholic Drinks Industry Association, "China's wine industry, second five (2011-2015) Development Plan" (validation draft) for the validation, the participants raised a lot of revisions.
"China's wine industry, second five (2011-2015) Development Plan" (validation draft), first on the "Eleventh Five-Year" during the development of the industry profile of the wine review and sum up. On this basis, "planning" the environment through the development of the industry analysis and forecast consumer demand, made wine industry in the "five-second" period "a guiding ideology, the seven main objectives, the main task of the twelve, eight policy recommendations, four security measures. "
According to "China's wine industry, second five (2011-2015) Development Plan" (validation draft) content, "China Wine News" summarized the next 5 years China's wine industry, 10 key words, of "planning" content detailed interpretation. At the same time, this reporter also interviewed several participants, listened carefully to their "planning" the suggestions and comments.

China is the world's largest beverage alcohol production and consumption country, wine industry is China's traditional industries, is also an important industry of one of the food industry, with the majority of people's lives. Over the years, wine industry in the expansion of employment, prosperity and the market to solve rural issues, stimulating development of related industries and the promotion of regional economic development has played an important role. Especially the "Eleventh Five-Year" period, the wine industry showing a momentum of rapid development for the "Twelve Five" has laid a good foundation.


Industry Overview


    
"Eleventh Five-Year" period, the wine industry to seriously implement the scientific concept of development, and actively adjust the structure, change the mode of economic growth, the industry has made sustainable development. In under the guidance of scientific concept of development, competitive enterprises in the industry, driven by wine industry has maintained a steady trend. Production to maintain stable growth; industry steadily improving the overall quality of economic operation; further adjustment of industrial structure; speed of technological progress; product innovation capability has been some increase; industrial chain advantage is gradually play.


Achievements


Outstanding contribution to economic development


    
As of the end of 2009, wine industry, above-scale enterprises 2707, industrial output value of 425 billion yuan, sales income of 376.2 billion yuan, 39.3 billion profit and tax 47.2 billion, number of employees 70 people. Among them, the number of firms, the output value, sales revenue, profit, taxes, number of employees, respectively, the country's total industrial enterprises above the scale of 0.64%, 0.78%, 0.79%, 1.69%, 2.23% and 0.84%. In 2009, the wine industry the main business income of more than 10 billion total of 49 enterprises, including Wuliangye Yibin, Sichuan, Guizhou Maotai Group, Luzhou Co., Ltd., Qingdao Beer, Yanjing Beer, Yantai Changyu and so 6 more than 50 billion business, with four wine companies nationwide selected five hundred companies.


Results highlight the brand building


    
"Eleventh Five-Year" period, the wine business efforts to promote brand building. According to the World Brand Laboratory results on the selection of the brand in China, in 2005, China's 500 most valuable brands in the wine industry brand 19, the total brand value of 139.49 billion yuan.


In 2009, China's 500 most valuable brands in the wine industry over 28 brands, more than in 2005 increased by 9, an increase of 47.4%; brand value of the total 208.59 billion yuan, 69.1 billion higher than in 2005, an increase of 49.5 %. Among them, Wuliangye, Maotai, Tsingtao Beer 3 by the world's brand value increased by 73.95 billion yuan in 2005 to 103.78 billion yuan.


Significant effect of structural adjustment


    
"Eleventh Five-Year" period, the wine industry product mix obviously. A steady increase production of liquor, liquor has a larger market space, quality and stability of the fine wine more and more consumers; beer production increased steadily for 8 consecutive years, ranking first in the world; over the years, wine production rapid double-digit growth, dry wines account for more than half of total output; rice wine products through research and development, equipment modification, increased production level of mechanization; fruit wine industry, wine industry, although the share of the smaller, but good momentum of development, development of various types of wine; Liqueur from product companies are trying to color, flavor and other aspects to be adjusted.


    
"Eleventh Five-Year" period, or the rapidly changing structure of business five years after mergers and acquisitions, reorganization, combination, enterprise groups are being formed, these groups form a growing wine business, guide and regulate the industry.


Enhance scientific and technological innovation


    
"Eleventh Five-Year" since the large-scale wine producers rely on their powerful economic strength and scientific strength, depth scientific and technological research. Brewing technology for their own products, analytical techniques, style characteristics, health factors, quality control, a comprehensive system of research, formed its own theoretical system, technical specifications, quality standards, improve the quality of the product credibility.


To the end of 2009, the wine industry has 11 state-level enterprise technology center, "during" an increase of nearly 50%. The establishment of state-level enterprise technology center, to promote technology innovation system and improve core competitiveness of enterprises played an important role in promoting the technological progress of related industries.


    
Standardization Technical Committee in the building, fully mobilize the industry, strength, build wine Standardization Technical Committee working platform area. Has set up a national wine liquor and the National Standardization Technical Committee and Technical Committee of 10 liquor and wine at the Technical Committee 3. Technology both inside and outside the joint industry standard information technology resources to establish a shared services platform.


from: China Wine News emission reduction achieved initial success


    
"Eleventh Five-Year" period, the wine industry to actively work to implement the State energy conservation programs, eliminate backward production capacity, as at the end of 2009, total wine industry, eliminate backward production capacity of 912,000 tons of alcohol, has completed the "Eleventh Five-Year" task 57 %; the same time, alcohol, liquor industry to carry out new equipment, new technology energy saving pilot integrated support for building a conservation-minded society and make its due contribution.


Actively fulfill their social responsibilities


    
As the industry continues to do masterpiece strong, gradually increase corporate social responsibility, wine companies more concerned about food safety issues, extensive promotion of healthy way of drinking, to encourage consumers to responsible drinking, with the public security departments to combat drunk driving offenses, together to create a harmonious society. According to incomplete statistics, the cumulative earthquake contributions to the wine industry during the 1.5 billion; Qinghai Yushu total contributions during the brewing industry, nearly 1.2 million.


Factors


In the "Eleventh Five-Year" five-year development, the Chinese wine industry to break through the natural disasters, international financial turmoil, many obstacles such as food security crisis, the industry greatly enhance overall competitiveness. Meanwhile, the face of the influx of wine products in China, foreign capital continued to penetrate the reality of wine, wine industry is facing unprecedented challenges and challenges.


    
Because of food risk assessment system has not been fully established, basic research on safety is not systematic. In recent years, food safety incidents occur, resulting in more and more sensitive to the public on this issue, the standard has become the focus of attention.


    
Including alcoholic beverages, including the food industry there is a large quantity of raw materials input, output and environmental pollution more than the low and serious phenomenon, has become a developed country implementation of the "low-carbon economy" key industries.


"Eleventh Five-Year" period, China's wine industry is also subject to influence from the four areas:


First, by the natural disasters, the international financial crisis, food security crisis and other external factors; the second is by the increasingly competitive market, the enterprise's products, brands and marketing made more stringent requirements; third is further subject to foreign brands split the domestic market share, especially for young consumers of cultural transmission effective for the formation of a larger domestic brand market pressures; In addition, the wine industry in the throes of restructuring generated, many enterprises are facing to improve product structure, innovation and quality style, the reality of changing patterns of development pressure, inadequate innovation and industry and market are gradually eliminated.


"Eleventh Five-Year Plan" implementation


    
"Eleventh Five-Year" period, China has basically completed the wine industry, "China's wine industry," Eleventh Five-Year Plan "points" in the goals.


    
"Eleventh Five-Year" period, the wine industry adhere to the "four changes" the guiding ideology, the control of liquor production (especially the high spirits), consumption of alcohol production capacity, steadily develop beer and wine, rice wine and fruit wine to actively develop products . Basically completed the "Chinese wine industry" Eleventh Five-Year Plan "points" an increase of 5% beer, rice wine, an increase of 8% -10%, an increase of 15% wine, fruit wine of 10% annual growth development goals.


    
Liquor industry mainly for consumer habits to improve the quality of traditional products, accelerate the pace of product upgrades to increase efficiency; products continue to play a leading role with solid and liquid; to develop customized products; accelerate scientific and technological innovation, and explore the international market; regulate the production and circulation create a fair competitive environment.


    
Beer industry, mainly through changes in product packaging structure, development packaging PET bottles, cans increases, the proportion of bottled wine, reduce the proportion of glass bottled wine; reduce the capacity of a bottle of wine to phase out the form 640mL bottles, increasing the proportion of 500mL bottles below; reduce the packaging volume, lower packing height, convenient consumption, increase product added value and safety; improve technical equipment, and expand the proportion of superior products and constantly improve the industry's economic benefits.


    
Wine industry, mainly through the establishment of a stable wine grape planting base, improve the quality of wine grape and wine quality, and gradually form a dry wine-based, all types of wine complete product structure. Foster a number of well-known brand and expanding the international market influence. Meanwhile, through the establishment of China Source China wine grape vineyards Union newspaper to promote the construction of domestic norms wineries.


    
Accelerate the development of wine, mainly through high-end dry, semi-dry type of rice wine and fresh type of low-alcohol rice wine, the development of functional, health-based new products, improve product packaging, out of the packaging simple, the implementation of beautifully small package. Many enterprises to actively guide the consumer demand, all-round opening up the domestic market (especially in the north market), to explore the international market, increased exports of rice wine.


    
Fruit wine industry is also actively seeking their own path, through the development of mass trial of new products and expand consumer groups. Actively promote the industry, brand building, expanding product awareness and enhance the overall image of the industry, and promote the rapid development of the industry.


    
Alcohol industry in the completion of national bio-fuel ethanol "fifth" development plan, based on August 2007, the first pilot projects of non-grain fuel ethanol in Guangxi COFCO Biomass Energy Co., Ltd. with an annual output 20 million tons of cassava fuel ethanol projects have been formally approved construction, December 23, 2007 production.


In 2009, five companies a total of 1.732 million tons of fuel ethanol production. In the meantime, construction of bio-fuel ethanol across the country unprecedented enthusiasm for the project, some areas have overheating tendencies and blind momentum December 14, 2006, the National Development and Reform Commission, Ministry of Finance issued a "bio-fuel ethanol project on strengthening construction management, and promote healthy development of industry, "which the blind development of some local corn processing capacity of ethanol fuel is not supported, clearly stated to adhere to non-grain based, actively and steadily promote the development of bio-fuel ethanol industry.


    
In summary, you need to constantly improve the level of beer marketing and improve the international influence of wine, liquor industry to promote internationalization.
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