WASHINGTON Just in the past 2 months, Deputy General Manager Liu Zhongguo Wuliangye publicly in September that "no price increases this requirement, the price is stable profits in the company did not agree on whether to price increases," the speech is also ringing in our ears, the voice sounded again Wuliangye prices.
Recently, media reports Wuliangye Beijing, Shanghai and some dealers have already received notice of manufacturer price increases will be the end of November 2011 set off a new round of prices between New Year's Day, in which ordinary crystal bottled products from the current 460 yuan / bottle wholesale prices rose to at least 500 yuan / bottle or more, price rises to about 10%.
This rumor came out, high-end liquor market immediately aroused strong concern. November 20, "China Wine" reporter went to Chengdu, Sichuan, Wal-Mart, Carrefour, 1919 chain alcohol such as super, super to see all the Wuliangye not adjust retail prices, super work staff also said that manufacturers have not received notification of price increases, especially in 1919, supermarket chain alcohol 52 ° normal retail price of equipment is only 718 yuan Wuliangye / bottle, lower than the other super prices.
"China Wine" reporter on this confirmation message to the number of dealers in Chengdu, the answer is "not received notice of manufacturer price increases." Subsequently, the "China Wine" reporter and call Wuliangye Company, each other, said prices for the problem and knowledge.
For a time, Wuliangye into puzzle again the topic of price increases.
This year, staged a high-end range of liquor, a wide range of prices surge, flying 53 degrees and 52 degrees crystal bottle Wuliangye Maotai was the most prominent retail prices continue to soar into the ranks of a great tendency to luxury . In the investment consulting from: cnwinenews.com week asked the food industry researchers, however think that although not officially released prices Wuliangye notice, but the possibility of Wuliangye prices are still very large. Situation based on past price increases, Wuliangye more price increases before the election in the New Year. Liquor sales season with the arrival of the fourth quarter price increase can not only enhance performance, but also conducive to the expansion and operation of next year.
The marketing experts Yuan Ye is that in recent years, high-end liquor prices Changba me play you one of the most important is "interest", first manufacturers in order to gain more benefits and continuous price increases, price each have touched the hearts of many people, a few years after the prices have become the norm, even the time prices have been fixed, in which normal, the manufacturers and distributors have achieved their own interests, and consumers will continue to foot the bill.
"China Wine" reporter in the market, the survey found that despite the fact that the dealers have not been factory price of the exact information, but some liquor dealers the expected price increases during the year on a high Wuliangye. "Over the last 3 years, have maintained high-end liquor price of the traditional 3 times a year." Chengdu high-end liquor distributor WANG Xing-introduced high-end liquor every year in the Spring Festival, Mid-Autumn Festival and the end of the price adjustment, "this tradition has been maintained almost 3 years. "In WANG Xing-view, although the manufacturer has not yet received the price Wuliangye notice, but according to tradition, there should be a high end liquor prices surge," it should be regulated according to the traditional 50 yuan / bottle. "
Source China, who declined to name the wine dealers reported that every year in the high-end liquor Spring Festival, Mid-Autumn Festival and the end of the price adjustment, which is already implied by the dealers and consumers, and can accept the fact that some dealers to this period as a golden opportunity to make money.
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